Be There Campaign – “No Veteran Left Behind”


The Campaign
The Department of Veterans Affairs (VA) is partnering with Johnson & Johnson (J&J) on a new campaign, “No Veteran Left Behind,” to address Veteran suicide and mobilize the nation behind this issue.  VA and J&J launched a public service announcement (PSA), narrated by Tom Hanks, urgently calling on each and every American to take notice and take action by reaching out to someone who may be in crisis.

Why Are We Doing This?
Suicide is a public health issue facing our Veterans, Service members, their families, and our nation.  Together, we can rally behind our nation’s Veterans and Service members to make a difference whether that person is going through a crisis or needs someone to talk to.

What Can Your Organization Do?
As one of our most trusted partners, we ask that you help us share this message with your network.   One way you can support this initiative is to share the PSA with your stakeholders, and directing them to suicide prevention resources.  Provided below are some sample posts:

A simple gesture can make a difference for a #Veteran or #Servicemember.  Learn how you can #BeThere for our Veterans, Service members and their loved ones.

We support @JNJCares and @DeptVetAffairs in their mission to #BeThere for #Veterans and #Servicemembers.

View and share the full PSA (70 second version), and/or 30 second version.